With its capacity for infinite variety in flavors and forms, ice cream rewards food marketers with an endless source of new products with which to compete.

That competition first begins at point-of-sale in the retail freezers. The battle is for the consumer’s choice. Whether the product is new or an old favorite, the battle is won by appealing to the eye and the imagination with attractive, convincing graphics and text.

The form and shape of the product also have a role in winning the battle of the freezer shelves.

For some products the shape is distinctive; for others it is traditional; still others, practical. Practical packaging is not only convenient for the consumer, it benefits the entire distribution chain.

• AndersonTM Models 588 & 558

Both of these carton fillers are compact, in-line machines that are able to handle all steps of the process single-handedly from carton erecting to gluing, filling and closing operations. No auxiliary forming or sealing equipment is required.

Highlights of the Model 588 are the WCB Microfill principle that ensures consistently filled cartons, hot melt spray adhesive system for positive sealing of carton end flaps and simplified flap closing system to assure dependable, high output operation.

• AndersonTM Models 456 and 456N

These high speed and compact filler models dispense, fill and lid a wide variety of round containers. The standard model handles straight wall containers and the ‘N’ model handles nested taper wall containers. The high speed filling system is capable of running pints and quarts at speeds up to 120 per minute and half-gallons up to 60 per minute. The Microfill system ensures a consistent fill volume using the container as the measuring device. The compact rotary design makes the most efficient use of floor space. A full range of optional features allows you to tailor the filling system to your specific needs.

• Customer Service: Your Success is Our Success

WCB Ice Cream Customer Service, from initial engineering analysis to system design to equipment selection to project proposal, continues from installation, through start-up, supervision and training.

We continue to provide guidance on proper operation and maintenance procedures at regularly scheduled seminars. Updates or modifications for your equipment are shared with you as they are developed, so you have upgrade options.